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Raising the Effectiveness of Marketing Strategies in Higher Education with The IVA System

by Fastbrand Copywriter | 01.08.2024

In the evolving landscape of higher education, institutions are faced with the challenge of engaging a tech-savvy, digital-first generation. Traditional marketing strategies often fall short, leaving a significant portion of leads unengaged and opportunities untapped. Fastbrand Technologies, a managed service provider specializing in AI-driven communication solutions, has developed The IVA System—a comprehensive educational solution designed to revolutionize student engagement and support throughout their educational journey. This use-case article explores how Fastbrand Technologies helped a higher educational institution optimize its marketing strategies and efforts through the implementation of The IVA System.

Background:

The institution had been investing heavily in Facebook and Google ads, spending over R150,000 monthly on these platforms. Despite running over 80 ads per course, the results were disappointing. Ads directed leads to the institution’s website, where the only call to action was an “apply now” button. The majority of leads scanned through the extensive information on the website and left without interacting further or providing their details. The institution’s existing tracking tools, such as Facebook pixels and Google Analytics, could only show how many leads landed on the page. However, they lacked insight into the leads’ interests, personal information, and specific needs. Furthermore, the institution struggled with ineffective sales agents, slow email communication, and limited follow-ups, leading to a conversion rate of below 5%.

Challenges:

The institution faced several challenges:

High Cost Ads

High spending on ads without effective engagement.

Lack of Communication

Lack of immediate, personalized communication with leads

No Lead Data Capturing

Inability to capture essential lead information for follow-up.

Ineffective Marketing

Ineffective tracking and understanding of marketing strategies

Low Conversion Rates

Low conversion rates and high lead drop-offs.

A game-changing platform designed to revolutionise student recruitment and drive enrolment growth. By harnessing the power of AI-driven communication, engagement, and support, The IVA System empowers your institution to deliver exceptional experiences to prospective students, ensuring prompt and personalised interactions around the clock.

Solution : The iVA System

68%

Increased Engagement

68% of leads engaged in an initial conversation within 72 hours.

54%

Data Collection

54% of leads provided their contact details, including name, contact number, email, age, school name, and field of interest.

41%

Conversational Vetting

41% of students went through a vetting funnel, determining their interest in starting a career in the advertised field.

23%

Support Routing

23% of interested leads were routed to the correct support staff for more information.

11%

Application Initiation

11% of the vetted leads started their application process

Remaining Leads

Follow-up Campaigns

The remaining leads were engaged in an active follow-up drip campaign.

Benefits

The IVA System provided numerous benefits to the institution:

Instant Engagement:

Enabled 24/7 engagement with leads, providing immediate support and information though the sales funnel.

Personalized Communication:

Delivered tailored course information and answers to follow-up questions in a human-like, to-way communication.

Higher Engagement Rates:

Achieved significantly higher lead response and engagement rates compared to traditional click-to-website strategies.

Data Capture:

Captured vital personal information for targeted marketing and re-engagement, an future marketing strategies

Accurate Insights:

Gathered accurate data on lead interests and readiness to study, along with reasons for not pursuing further education.

Continuous Engagement:

Kept leads warm and engaged throughout their enquiry process, even if they were still too young to study.

Informed Decision Making:

Collected valuable data to provide accurate feedback for executive decision-making on marketing strategies and institutional policies.

Conclusion:

The implementation of The IVA System by Fastbrand Technologies significantly enhanced the effectiveness of the institution’s marketing strategies. By providing instant, personalized communication and capturing essential lead information, the institution was able to engage  and convert more leads, improve conversion rates, and make informed marketing decisions.

Transform your student engagement and support strategies with Fastbrand Technologies and witness the difference in your institution’s growth and success.

Don’t miss out on this opportunity to transform your student recruitment efforts – take the next step towards success with The IVA System today!