Raising the Effectiveness of Marketing Strategies in Higher Education with The IVA System
by Fastbrand Copywriter | 01.08.2024
Background:
Challenges:
The institution faced several challenges:
High Cost Ads
High spending on ads without effective engagement.
Lack of Communication
Lack of immediate, personalized communication with leads
No Lead Data Capturing
Inability to capture essential lead information for follow-up.
Ineffective Marketing
Ineffective tracking and understanding of marketing strategies
Low Conversion Rates
Low conversion rates and high lead drop-offs.
A game-changing platform designed to revolutionise student recruitment and drive enrolment growth. By harnessing the power of AI-driven communication, engagement, and support, The IVA System empowers your institution to deliver exceptional experiences to prospective students, ensuring prompt and personalised interactions around the clock.
Solution : The iVA System
Increased Engagement
68% of leads engaged in an initial conversation within 72 hours.
Data Collection
54% of leads provided their contact details, including name, contact number, email, age, school name, and field of interest.
Conversational Vetting
41% of students went through a vetting funnel, determining their interest in starting a career in the advertised field.
Support Routing
23% of interested leads were routed to the correct support staff for more information.
Application Initiation
11% of the vetted leads started their application process
Follow-up Campaigns
The remaining leads were engaged in an active follow-up drip campaign.
Benefits
The IVA System provided numerous benefits to the institution:
Instant Engagement:
Enabled 24/7 engagement with leads, providing immediate support and information though the sales funnel.
Personalized Communication:
Delivered tailored course information and answers to follow-up questions in a human-like, to-way communication.
Higher Engagement Rates:
Achieved significantly higher lead response and engagement rates compared to traditional click-to-website strategies.
Data Capture:
Captured vital personal information for targeted marketing and re-engagement, an future marketing strategies
Accurate Insights:
Gathered accurate data on lead interests and readiness to study, along with reasons for not pursuing further education.
Continuous Engagement:
Kept leads warm and engaged throughout their enquiry process, even if they were still too young to study.
Informed Decision Making:
Collected valuable data to provide accurate feedback for executive decision-making on marketing strategies and institutional policies.
Conclusion:
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Transform your student engagement and support strategies with Fastbrand Technologies and witness the difference in your institution’s growth and success.
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Don’t miss out on this opportunity to transform your student recruitment efforts – take the next step towards success with The IVA System today!