Monthly Usage Pricing Calculator

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Calculate your WhatsApp Business messaging costs

The WhatsApp Business API Calculator is a useful tool for businesses to estimate the cost of using WhatsApp for their communication. Businesses can find out how much it will cost by entering the number of conversations they intend to send and receive. Try it now!

What is a conversation?

When businesses use WhatsApp API, they are charged based on the number of conversations they have with their customers. A conversation starts when a message is sent and the session lasts for 24 hours. Any messages sent during this 24-hour period are part of the same conversation. If a message is sent after 24 hours have passed since the first message, a new conversation starts and it will be charged accordingly. Our estimated service conversation costs are based on initial conversations the business receives from contacts in a month outside of marketing conversations and the free conversation entry points. 

What are free entry points?

Free entry points are channels for businesses to connect with customers at no cost, including QR codes, short links, Facebook and Instagram action buttons, as well as Facebook and Instagram Shops. Businesses can also use these entry points to promote their WhatsApp channel for chat availability. Here are some free entry points for businesses:

  1. QR Codes: Scannable codes for customer-initiated conversations.
  2. Short Links: Easy-to-remember links for initiating conversations.
  3. Action Buttons on Facebook Page and Instagram Profile: Allow customers to start a conversation.
  4. Facebook and Instagram Shops: Showcase products and services, and enable customer conversations.
  The prices listed are subject to change by Meta. Kindly refer to the Meta page for the latest pricing updates.

Calculate your AI Token costs

The price for additional tokens is $5 per 1 Million tokens.

How to purchase tokens

Please contact your account representative who can facilitate the purchase and add additional tokens to your account.

How are tokens calculated?

What is a token? A token is determined by the AI model you use. For example, OpenAI (GPT models) and Anthropic (Claude models) consider a token as around 3-4 characters. Tokens are used by both the input (what is being sent to the AI model) and output (what is being received by the AI model). To read more on how tokens are calculated you can read the documentation from either AI provider below.

How many tokens do different features use in Fastbrand?

Knowledge Base: A question and answer will use anywhere from 800-1500 tokens depending on the size of the question and answer. This is because the Knowledge Base passes in relevant information from your documentation to the AI model alongside your prompt.

AI (With Memory): A question and answer when using the AI with Memory will use anywhere from 150-2000 tokens. Fastbrand saves the last 3 conversation turns and passes those to your AI model to provide context for your answer.

AI (Without Memory): A question and answer when using the AI without memory will use roughly 150-300 tokens