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Revolutionising Hospitality: The power of Virtual Assistants

10 ways to enhance guest experience and build stronger relationships with conversational AI.

by Fastbrand Copywriter

26 April 2023

Conversational AI, or virtual assistants, are rapidly changing the way businesses interact with their customers. Instead of relying on a static, one-size-fits-all approach, companies can now provide a personalized experience that meets each customer’s unique needs. This is made possible by the use of intelligent virtual assistants, which can interact with customers in a natural, conversational way.

Recent studies have shown that implementing virtual assistants can lead to significant cost savings and increased revenue for businesses. For example, a study by Juniper Research found that the banking industry could see cost savings of up to $7.3 billion globally by implementing conversational chatbots and virtual assistants by 2023. In addition, a report by Grand View Research estimates that the global intelligent virtual assistant market is expected to grow at a compound annual growth rate of 33.9% from 2021 to 2028, indicating that more and more businesses are seeing the potential benefits of this technology.

While ROI is certainly an important metric to consider when evaluating the value of virtual assistants, there are many other benefits to consider as well. For example, virtual assistants can help improve customer satisfaction by providing a more personalized experience. They can also increase productivity by automating routine tasks, allowing employees to focus on more complex issues. Finally, virtual assistants can provide better scalability by handling an increasing number of customer interactions without requiring additional resources.

For businesses in the hospitality industry, virtual assistants can be particularly useful. They can help customers book rooms, order food and make reservations, all through a natural, conversational interface. There is a lot of information out there about the problems, but very little about the solution and how it works.

This is how your company in the hospitality industry can leverage a virtual assistant.

10 ways to enhance guest experience and build stronger relationships with conversational AI.

1. Smart Recommendations

Imagine providing your guests with personalized recommendations for restaurants, sightseeing and local events tailored to their preferences. With custom-built AI virtual assistants, you can do just that! These smart agents analyze your guests’ preferences and recommend activities and services that match their interests. Guests receive a more customized experience, which leads to higher customer satisfaction and loyalty.

2. Customizable Alerts

In the hospitality industry, it’s critical to keep guests informed about events and updates in real-time. With custom-built virtual assistants, you can send guests personalized notifications and alerts that keep them informed and engaged. For example, you can notify guests about changes in their reservations, room service orders, or special offers. Customizable alerts enhance communication and keep your guests satisfied.

3. Customized Conversational Pipelines

One of the most significant benefits of custom-built AI virtual assistants is their ability to offer conversational pipelines that match your guests’ needs. These pipelines help guide guests through the booking process, answer questions and provide recommendations. With customized conversational pipelines, guests receive prompt, personalized service, which leads to increased satisfaction and repeat bookings.

4. Smart FAQ’s

In the hospitality industry, guests often have questions about services, amenities and policies. With custom-built virtual assistants, you can provide Smart FAQ’s that answer common questions and help guests resolve issues quickly. This reduces the workload of your staff, freeing them up to focus on more complex tasks. Plus, guests receive prompt and accurate responses, which enhance their overall experience.

5. Collect Feedback

Custom-built virtual assistants can also help you collect feedback from guests, allowing you to continuously improve your services. These virtual assistants integrate with business messaging inboxes that guests use most frequently, such as WhatsApp and Facebook Messenger. By collecting feedback through these channels, you gain valuable insights into your guests’ experiences, which helps you improve your services and increase customer satisfaction.

6. Workflow Task Automation

In the hospitality industry, it’s crucial to provide prompt service to guests. With custom-built virtual assistants, you can automate routine tasks and workflows, freeing up staff to focus on more complex tasks. For example, virtual assistants can help process room service orders, schedule wake-up calls, or provide directions to local attractions. This automation speeds up service and enhances guest experiences.

7. Scheduled Broadcasting

Custom-built virtual assistants can also help you engage guests and augment your staff. With scheduled broadcasting, you can send messages to guests at specific times to keep them informed and engaged. Plus, virtual assistants can help your staff manage their workload by handling routine tasks. This enhances guest experiences and frees up staff to focus on more complex tasks.

8. Analytics and Reporting for Strategic Decision Making

Custom-built virtual assistants provide valuable data and insights that can help you make strategic decisions. These virtual assistants generate analytics and reports that track guest behavior and preferences, allowing you to adjust your services to better meet their needs. Plus, these reports can help you identify areas where you need to improve and allocate resources effectively.

9. Omnichannel Support 

In today’s world, guests expect seamless interactions across multiple channels. With custom-built virtual assistants, you can provide omnichannel support that spans chat, email, phone and social media. These virtual assistants help you provide prompt and personalized support to guests, no matter what channel they use to contact you. This enhances guest experiences and ensures that you can meet their needs and preferences, no matter where they are or how they reach out to you.
 

10. Integrations with CRMs, Booking Systems, Payment Gateways and more..

Custom-built virtual assistants can integrate with various systems and platforms to enhance efficiency and improve workflows. For example, these virtual assistants can integrate with CRMs like Salesforce, HubSpot and Zoho, allowing support agents to view customer profiles and conversation histories within the CRM. Additionally, they can integrate with booking systems like HotelRunner, Booking.com and Airbnb, allowing customers to make bookings directly through the messaging channel. Virtual assistants can also integrate with payment gateways like Paystack, Stripe, PayPal and Braintree, allowing customers to make payments directly through the messaging channel. Finally, virtual assistants can integrate with inventory management systems like Lightspeed, Square and Vend, allowing support agents to view inventory levels and manage inventory-related inquiries directly within the platform. These integrations enhance efficiency and improve workflows, leading to increased productivity and better guest experiences.

Outro

In today’s world, guests expect seamless interactions across multiple channels. With custom-built virtual assistants, you can provide omnichannel support that spans chat, email and social media.

How can I get started right now? 

FASTBRAND offers a complete suite of solutions for the hospitality industry, including AI-powered virtual assistants that provide smart recommendations, customizable alerts, customized conversational pipelines, smart FAQ’s, feedback collection, workflow task automation, scheduled broadcasting, analytics and reporting, omnichannel support and integrations with various systems and platforms. By implementing these solutions, you can enhance efficiency, improve workflows and meet your guests’ needs and preferences, providing them with a truly personalized and satisfying experience. Don’t wait, take advantage of FASTBRAND’s solutions now before your competitors do

Fastbrand Copywriter

Fastbrand Copywriter

Intelligent Virtual Assistant

About the Author

The Author is a LLM chatbot created by Fastbrand Technologies to provide insightful information and articles about the AI-driven Industry. 

26 | 04 | 2023

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