Monthly Usage Pricing Calculator
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Active Contact Costs
Active contacts are only billed when they engage with your business. This means a contact counts as active once they start or respond to a conversation, and charges apply only for those interactions. If a contact remains in your database but does not engage, no cost is incurred.WhatsApp API Business Messaging Costs
Meta charges businesses based on the type of template messages they send through the WhatsApp Business API.
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Normal conversations: Businesses are not charged when a lead starts a conversation through the WhatsApp API using free entry points such as QR codes, short links, or action buttons. These customer-initiated chats open a 24-hour service window where replies are free, so no cost is incurred for normal conversations started this way.
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Utility templates: Used for service-related updates like billing, confirmations, or reminders. These are often discounted and may not be charged if sent within the customer’s 24-hour service window.
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Marketing templates: Used for promotions, offers, and campaigns. These are always billed individually when sent.
A conversation window opens when a customer messages your business, lasting 24 hours. During this period, replies and certain Utility templates may be free, but any new template message outside that window is billed.
LLM Usage & Tokens
Large Language Models (LLMs) are billed by tokens, the units of text they process. Input tokens cover the text you send to the model, and output tokens cover the text it generates in response. The more tokens processed, the higher the usage. We simplify these costs by billing per credits.